Building a Strategic Competitive Advantage: Standing Out in Your Industry

As a business owner, there is no special secret, no silver bullet to be successful in your industry. There is only innovation and strategy. But innovation and strategy can be sharpened into making your business stand out above others. In fact, the trick is finding what makes you unique and doubling down to carve out […]

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How Digital Marketing Helped Businesses During and After COVID-19 Crisis

Coronavirus has not only been a massive threat to your health but to your businesses too. A survey conducted by Econsultancy and MarketingWeek including managers from the USA and the UK found that marketing budgets of 63% of participants have been frozen. These managers also admitted that more than half of their product launches were […]

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