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How Technology Can Make Your Small Business More Efficient

  • November 26, 2020
  • Written by : Carl Eschenburg

When we think of technology, we think of ease, power, and ability.

As a small business owner, having the technology to assist in day-to-day operations is crucial in today’s age. If we don’t have it. We consider it late to the game, outdated, and less efficient than our competitors.

Technology evolves constantly. Thus, we as business owners, need to adapt and hang on for the ride.

Here are a few ways that technology can help to make your small business more efficient:

Technology for Operating

Automation is the key to operating smoothly. That is why a strong business owner builds a business with the thought (and hope) of one day taking a step back and allowing their business to operate efficiently without them.

The first step in accomplishing this is hyper-automation, or “bringing in additional advanced tools to increase automated processes and amplify employee efficiency,” as defined by the Center for Management and Organization Effectiveness.

The Center goes on to explain that, “technology used in this process includes AI, machine learning, robotic process automation, and intelligent business-management software.”

Technology for Employees

Today, millions of Americans are working from home. Provide your employees with the opportunity to work remotely. The biggest difference between working from home versus together in a building is the ability to communicate seamlessly.

With the help of technology like the Cloud for document sharing, SaaS platforms like Slack for real-time communication, and video conferencing options like Zoom, employees are having minimal trouble staying in-the-know and productive.

Technology for Customers

Technology is bringing innovation to the way that we interact with our customers.

In a report from Gartner, research vice president Joanne Correia wrote, “CRM [customer relationship management] will be at the heart of digital initiatives in the coming years. This is one technology area that will get funding because digital business is critical for companies to remain competitive.” Why? One word: growth.”

CRM, or a system for managing relationships with your customers, provides benefits such as improving customer service, satisfaction, and retention, adding new market products or services, and generating new business and sales.

In addition, remember that customers begin as just a part of your audience. Give your potential customers multiple avenues to find your business, learn about it, and connect with it. Peek at the top 8 event technology trends, including live streaming and gamification, as provided by Accel Events, to learn how to capitalize on your reach and awareness.

Technology for Staying Ahead

It’s easy to search on Google the latest trends. Comparatively, it’s more difficult to choose your news sources wisely and strategically. Sites like TechCrunch are excellent for staying up-to-date; feel motivated, gain expertise, and understand challenges from other professionals.

Also, keep yourself well-educated on the technology being used in your field and industry by attending conferences, webinars, events, and more. To browse now, visit here.

We know, it’s easier said than done… Technology can get expensive.

It’s not uncommon for business owners, like yourself, to seek a little financing to help them feel more comfortable and ready to take on such a big expense.

So, take your costs by the horns and purchase the technology your business is calling for.

If in case, you need help, we’re here for it all.

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