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What is Small Business Saturday?

  • December 2, 2019
  • By Sarah Solomon

This past Saturday was the 10th anniversary of Small Business Saturday.  As it always happens in between the busiest days of the year, Black Friday and Cyber Monday. So, what exactly is it?  Who participates? Who started it? How do I become involved? With so many questions, it’s time for some REIL answers. 

For businesses nationwide, Small Business Saturday is huge. You can become involved whether your a business owner yourself or solely a consumer. Find out what Small Business Saturday is all about below. REIL tells you how your businesses can participate, how consumers can participate, and if it is too late to participate now.

What is Small Business Saturday? 

Small Business Saturday is a national shopping day.  It always takes place the Saturday after Thanksgiving.  It originated in 2010, by American Express. The day overall encourages consumers to “shop small” and support their local communities by supporting the small businesses that encompass them.  Basically, it is a day to commemorate all the small businesses in your community. 

Just like Black Friday and Cyber Monday, Small Business Saturday ignites the start of the holiday season. Thus, Businesses will typically offer sales and other incentives to boost sales and profits on this particular day. Also, Businesses will promote their products and services like no other, emphasizing to consumers how important these local businesses truly are. 

How do you Participate? 

Small Business Saturday is essentially for small businesses.  However, that does not mean only small businesses can and do participate.  Other participants can be:

  1.  Consumers
  2.  Local communities
  3.  Corporations
  4.  Government representatives

Quite frankly, anyone can become involved.  The list is never ended as all and any participation is warranted. Promote your own small business or purchase from your favorite neighborhood store.  Get involved, it doesn’t matter how. Be on the lookout for small businesses promoting their businesses. Give them that like, follow, or share, on any platform.  Helping businesses in your local community is what Small Business Saturday is all about! However, the support can be everlasting, it does not have to occur solely on this day. 

Is it too late to participate now? 

Although Small Business Saturday this year was November 30th, many businesses continue their promotions throughout the week. Look for advertising and specific deals, and see when they end.  REIL was a huge participant this year, sending our current and potential clients promotions and deals directly from our management! So, If you’re looking for funding, speak with one of our REIL representatives today about our Small Business Saturday deals! It is because we are always trying to help small business owners find a REIL solution. 

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